Hey, Small Business Owners!
Ready to take your business online? At Marketing Hikes, we know building a website can feel like a big task. But with WordPress, it’s easy, affordable, and fun! Whether you’re a coffee shop owner, a pet groomer, or a freelancer, WordPress helps you create a website that attracts customers. Let’s dive into why WordPress is perfect for your small business!
1. Save Money with WordPress
Every small business wants to save money. WordPress is awesome because it’s free to use! You just pay for hosting (like renting spacelamps, and maybe a few extras if you want them. Here’s why this is great:
- Low costs: Start a WordPress site with affordable hosting providers like Bluehost or SiteGround.
- No big fees: Unlike other platforms that charge monthly subscriptions, WordPress lets you pay only for what you need.
- Grow affordably: Start small and add features as your business grows.
| Platform | Cost Structure | Best For |
|---|---|---|
| WordPress | Hosting + optional extras | Budget-conscious small businesses |
| Other Platforms | Monthly subscriptions | Larger businesses with bigger budgets |
With WordPress, you can spend more on your business—like buying new products or running ads—instead of paying for an expensive website.
Find Affordable Hosting2. So Easy, Anyone Can Use It
No tech skills? No worries! WordPress is made to be simple, even if you’ve never built a website before. Whether you’re a dog trainer or a florist, you can create a great site without stress.
- Drag-and-drop fun: Use tools like Gutenberg to add text, pictures, and buttons easily.
- No coding needed: Pick a design and customize it with a few clicks.
- Update on the go: Change your hours or add a product from your phone in minutes.
With WordPress, you can manage your site yourself, saving time and money. The dashboard is like the control center of your website, and it’s as easy as checking your email.
3. Make Your Website Your Own
Your business is special, and your website should show that! WordPress lets you create a site that matches your brand, whether you’re a yoga teacher or a plumber.
- Themes for every style: Choose from thousands of designs, like a fun theme for a kids’ store or a professional look for a lawyer.
- Plugins for extra features: Add a contact form, photo gallery, or online store with plugins.
- Grow with you: Start with a simple site and add more features as your business gets bigger.
| Feature | Free Option | Premium Option |
|---|---|---|
| Themes | Thousands of free designs | Paid themes for unique looks |
| Plugins | Free plugins like Contact Form 7 | Paid plugins for advanced features |
At Marketing Hikes, we helped a coffee shop create a cozy site. Later, they added an online store to sell coffee beans—all with WordPress!
Explore Themes4. Get Found on Google
Want customers to find you when they search “best bakery near me”? WordPress helps your site show up on Google with its SEO-friendly features.
- Fast websites: WordPress themes load quickly, which Google loves.
- Mobile-friendly: Your site looks great on phones, so customers can find you anywhere.
- SEO tools: Plugins like Yoast SEO help you use the right words to rank higher.
SEO brings more visitors to your site without paying for ads. WordPress makes it easy to get noticed on Google.
Learn About Yoast SEO5. Sell Online with WooCommerce
Want to sell products or services online? WordPress makes it easy with WooCommerce, a free plugin that turns your site into an online store.
- Build a shop: Show off products with photos, prices, and descriptions.
- Take payments: Accept credit cards with PayPal, Stripe, and more.
- Manage orders: Track orders and update inventory from your WordPress dashboard.
Whether you sell candles or consulting services, WooCommerce helps you reach customers anywhere on a budget.
Get Started with WooCommerce6. A Huge Community to Support You
WordPress powers over 40% of the internet, so there’s a big community ready to help you succeed.
- Free tutorials: Find videos and articles on YouTube or WordPress.org.
- Online groups: Join forums or Facebook groups to ask questions.
- Hire help: Find affordable freelancers on Upwork or Fiverr if you need a pro.
At Marketing Hikes, we guide clients to free resources so they can learn WordPress easily. A daycare we helped learned to add a photo gallery using a YouTube tutorial!
7. You Own Your Website
With WordPress, you’re in charge. Unlike some platforms that lock you in, WordPress gives you full control.
- No restrictions: Move your site to any hosting company anytime.
- Full control: Change your design or add features without asking permission.
- Own your data: Your content is yours, and you can take it anywhere.
8. Blogging Made Simple
Blogging is a great way to attract customers and show your expertise. WordPress is the best for blogging because it’s so easy.
- Easy posts: Write and publish blog posts like you’re writing an email.
- Organize content: Use categories and tags to keep your blog tidy.
- Engage customers: Add comments or social sharing buttons to connect with readers.
Blogging helps you rank higher on Google and build trust—all without spending a lot on ads.
9. Keep Your Site Safe
Keeping your website secure is important, especially if you’re selling products or collecting customer info. WordPress has tools to keep your site safe.
- Regular updates: WordPress releases updates to fix bugs and improve security.
- Security plugins: Tools like Wordfence add extra protection, like firewalls.
- Trusted hosting: Hosts like SiteGround offer built-in security features.
With WordPress, you can rest easy knowing your site is protected, letting you focus on growing your business.
Explore Security Plugins